Senior Grid Engineer
15 years industry experience. Team leader. Problem eliminator.
Experience
Senior Grid Engineer - Northern Powergrid
2015-2022
- Responsible for grid uptime across Teesside
- Team lead for 15 on site engineers
- Strategic planner for downtime/maintanence
Social Media
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Grid Engineer - Northern Powergrid
2010-2015
- Grid Engineer across 5 sites
- Lead emergency call out
- Downtime lead engineer
Influencers
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Maintanence operative - Northern Powergrid
2010-2015
- Substation maintanence on Teesside
- On call emergency contact
- Apprenticeship trainer
Offline
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Persona: Name
Goal Statement
Goal Statement
Formula
Insert a sentence your user is likely to use when sharing their goal/want/need.
Formula:
I’m so (insert frustration). I just wish (insert goal) but (insert problem).
Example
“I’m so busy. I just wish I could grab something to eat between meetings but there are no options for people with food allergies, like me.”
Share your goal statement here.
Demographics
Demographics
Age | ㅤ |
Gender | ㅤ |
Location | ㅤ |
Family | ㅤ |
Education | ㅤ |
Occupation/Role | ㅤ |
Career Aspirations | ㅤ |
Hobbies | ㅤ |
Beliefs | ㅤ |
Goals & Values | ㅤ |
Psychographics
Wheel of Life
Wheel of Life
Health
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Finances
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Relationships
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Spiritual
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Career
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Lifestyle
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Personality
User Personality
Include a brief summary of your user’s personality.
Click dropdown toggle between personality frameworks.
Name
Score
Total
Visual %
Description
Name
Score
Total
Visual %
Description
Name
Score
Total
Visual %
Description
Sources of Information
Sources of Information
Books
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Social Media
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Websites
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Influencers
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Podcasts
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Offline
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Consumer Behaviour
Consumer Behaviour
Where do they hang out
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Buyer’s Attitudes
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Disposable Income
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Influencing Factors
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Popular Searches
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Biggest Objections
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Pain Points and Frustrations
Pain Points and Frustrations
Pain Points
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What’s at stake?
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Goals and Desired Outcomes
Goals and Desired Outcomes
Physical Goals
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Emotional Goals
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Objections
Overcoming Objections
Key Objections
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Overcome Objections
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Solution
Overcoming Objections
Buyer Requirements
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Blind Spots
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Customer Journey Map
Goal: Insert your buyer’s goal here.
Explanation
What a customer journey map is:
A customer journey map is the visual representation of the process a buyer will go through to achieve their goal. That process includes the action steps, touch points and emotional experiences that occur along the way.
Why it matters:
To build a great experience, you need to understand what is happening each time a potential buyer interacts with your brand.
A customer journey map helps:
- Understand your customer’s experience
- Identify gaps in the customer experience
- Explore potential opportunities to improve your customers experience
CUSTOMER | Awareness | Consideration | Purchase | Onboarding | Retention |
Goals | ㅤ | ㅤ | ㅤ | ㅤ | ㅤ |
Touchpoints | ㅤ | ㅤ | ㅤ | ㅤ | ㅤ |
Channels | ㅤ | ㅤ | ㅤ | ㅤ | ㅤ |
Experience | ㅤ | ㅤ | ㅤ | ㅤ | ㅤ |
Barriers | ㅤ | ㅤ | ㅤ | ㅤ | ㅤ |
Motivators | ㅤ | ㅤ | ㅤ | ㅤ | ㅤ |
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Problem Statement
Formula
Insert one to two sentences about the problem(s) you were trying to solve.
Formula:
(User name) is a (user characteristics) who needs (user need) because (insight).
Example
Sarah is a busy professional who needs quick lunch allergen-free lunch options because she has no time to cook and can't afford to get sick.
Name: User’s Name
Share your problem statement here.